Problem

• Fans expect scores, commentary and odds the moment each ball is bowled
• Having to refresh, or waiting on delays, sends fans to rival apps
• Coverage had to span upcoming and past series in every format
• Big matches bring sharp spikes in fans using the app
• Problems had to be fixed fast, in the middle of the season
• In live sport, a few seconds of delay is enough to lose a user.

Solution Exploration

• Refreshing scores automatically every few seconds
• Asking fans to pull down to refresh during matches
• Sending each update to the app the instant it happens, straight onto the live scorecard

How Dezoko Helped

• Live scorecard: Updates on every ball, with no need to refresh.
• Live commentary and odds: Updated as they happen, alongside the score.
• Full series coverage: Upcoming and past series across T10, T20, ODI and Test cricket.
• Match-day engagement: Alerts bring fans back for the key moments.
• Fast fixes when it matters:
  • We see problems as soon as they affect fans.
  • Fixes reach users without waiting for app store review.

Staying on Top of the Live App

• Instant alerts when the app has a problem
• Usage insights that show how fans use the app
• Quick fixes that reach fans without an app store update
• Reliable match-day alerts to fans' phones

Key Outcomes

• MaxLiveLine crossed 1 million downloads on Google Play
• The live scorecard became the feature fans rely on during matches
• Fixes reach users quickly, without waiting for app store review
• Problems are spotted and resolved based on real usage data

How We Built It

We built the MaxLiveLine app around three things fans care about:

Every Ball, the Moment It Happens

• Match updates are sent to the app the instant they happen.
• The live scorecard, commentary and odds update on their own, with no refresh.
• Series listings and past matches are always a tap away.

Keeping Fans Coming Back

• Match-day alerts bring fans back for the key moments.
• Regular updates on Google Play keep the app fresh through the season.

Fast Fixes, Even Mid-Season

• We are alerted the moment fans run into a problem.
• Usage insights show where to focus next.
• Fixes reach users without waiting for app store review.

Built With

• Mobile app: Flutter
• Live updates: WebSockets
• Alerts and insights: Firebase
• Instant fixes: Code Push

Business Impact

• 1M+ downloads on Google Play
• Ball-by-ball updates with no need to refresh
• Problems are fixed and in fans' hands much faster