Development

🧱 What Scaling Looks Like (And Why It Breaks Most Startups)

How to fix scaling issues and build robust architecture for growing startups

scalingarchitecturestartupsperformancemicroservicesdevopscloud-computingcase-studyoptimizationinfrastructure
Dezoko Team
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January 22, 2025
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5 min read

Table of Contents

🧱 What Scaling Looks Like (And Why It Breaks Most Startups)

🧱 What Scaling Looks Like (And Why It Breaks Most Startups)


Let's say you launched an MVP in 30 days. Congrats!


But now:


  • Users are increasing
  • Your dashboard takes 4+ seconds to load
  • Devs are scared to push new features
  • You're juggling frontend/backend/infra chaos

πŸ“‰ This is not a tech issue, it's an architecture issue.


🧠 How We Fix It (Across Any Stack)


We use proven strategies and cloud-native tools -- across Google Cloud, AWS, Vercel, Firebase, Supabase, Node.js, and more -- to stabilize and scale your product.


Here's how we do it:


πŸ”Ή 1. Scalable Architecture Design


Before: Single server, tightly coupled APIs, spaghetti DB logic

After: Modular services + environment separation + async processing


  • βœ…Microservices / API gateways
  • βœ…Cloud Run / Docker / Lambda-ready
  • βœ…CI/CD pipelines
  • βœ…No vendor lock-in

πŸ”Ή 2. Data Layer Optimization


We work with: Firestore, PostgreSQL, MongoDB, Supabase, BigQuery


  • βœ…Indexing + query tuning
  • βœ…Separation of hot/cold storage
  • βœ…Event-driven systems (Pub/Sub, Kafka)
  • βœ…Backup, restore, and rollback automation

πŸ”Ή 3. Secure & Efficient Authentication


Whether it's Firebase Auth, Auth0, Supabase Auth, or custom OAuth...


  • βœ…Multi-provider support (Google, Apple, GitHub)
  • βœ…Role-based access
  • βœ…Session/token validation
  • βœ…SSO for B2B apps

πŸ”Ή 4. Real-Time + Queued Processing


  • βœ…Chat, presence, sync with Firebase/Supabase
  • βœ…Background jobs with Cloud Tasks, BullMQ, Sidekiq
  • βœ…Scalable queues with Pub/Sub or RabbitMQ
  • βœ…Webhooks, retries, and failure handling

πŸ”Ή 5. DevOps + Environment Automation


  • βœ…Dev/Staging/Prod setup
  • βœ…GitHub Actions, GitLab CI, Terraform
  • βœ…Monitoring with Grafana, Prometheus, Sentry
  • βœ…Auto-scaling & global CDNs

🧰 Example Tech Stacks We've Delivered


πŸ”Έ SaaS for B2B:


  • Frontend: Nuxt 3 + Tailwind
  • Backend: Node.js + PostgreSQL
  • Infra: Cloud Run + Pub/Sub + BigQuery
  • Auth: Firebase Auth with Google SSO
  • CI/CD: GitHub Actions + Firebase Hosting

πŸ”Έ Real-Time App:


  • Frontend: React Native
  • Backend: Supabase Edge Functions
  • Sync: Realtime DB + Cron Jobs
  • Analytics: GA4 + Server-side events
  • Storage: Cloudflare R2 + CDN

πŸ“ˆ Real Results from Our Clients


Problem
Our Fix
Result
$1,200/month Firebase bill
Firestore query redesign
πŸ”» 70% cost
6s API latency
Moved logic to Cloud Run + Pub/Sub
⚑ 350ms avg
Outages during scale
Added autoscaling + CI checks
βœ… 99.99% uptime
Feature backlog growing
Refactored into services
πŸš€ 3x faster release cycle

πŸ’¬ What Clients Say


> "Our app was choking at 5,000 users -- they rebuilt the stack, reduced our costs, and doubled our speed in under 3 weeks."

> -- CTO, EdTech SaaS


🧠 Not Sure What Stack to Choose?


Here's our free suggestion based on your needs:


Use Case
Our Go-To Stack
Fast SaaS MVP
Nuxt + Firebase + Cloud Run
E-commerce backend
Node.js + PostgreSQL + Redis
AI assistant
Next.js + Supabase + Gemini API
Multi-tenant SaaS
NestJS + PostgreSQL + GCP IAM
Mobile + web sync
Flutter + Firestore + Cloud Tasks

πŸ“ž Ready to Scale With Confidence?


> Whether you're building from scratch, re-architecting, or just need a rescue plan -- we're the team that gets it done.


Get a free consultation